Creating the Cover

March 19, 2012 § 7 Comments

"The Final Composite"

I recently had a great experience doing an assignment for Laura Zavetz.  Laura is the creative director for Financial Advisor Magazine.  The assignment was to shoot a cover, a prominent image to lead into the article, and another interior image.  She said the cover needed to be somewhat conservative, but in her words “conservative doesn’t mean boring”.  She wanted the lead interior image to be a dramatic image…a portrait with dark moody lighting, conveying the storyline which is about a financial advisor named Kevin Kroskey.  Kevin is  very successful as the owner of his own company.  His story is one of total perseverance.  He was arrested for dealing the drug ecstasy while in college.  He eventually got his MBA, but because of his past, found it practically impossible to get hired by a company in his field.  He eventually started his own company and is very highly successful.  To read his story, go to and click on “current issue”.  Anyhow, back to the cover shot.  I mentioned to Laura that I could do a composite image of Kevin with a background of storm clouds to convey the “stormy” past he emerged from.  I emailed an example I had of a previous assignment, she showed it to her editor, and they both liked it.  I thought this was going to be the lead interior shot, but they liked it so much, that they used it for the cover.  I shot the image of Kevin against a whiteboard in his office using a ringflash, and used a stormy background from my files.  I’m also including the lead interior shot which was done using a single Alien Bee head and their PLM umbrella system.


"Stormy Background"

"Lead Interior Image"

Hope you enjoyed this…more light painting next time


§ 7 Responses to Creating the Cover

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