Making The Mundane Beautiful
August 13, 2015 § Leave a comment
Earlier this summer I was contracted to shoot the website of the largest distributer of transmission parts in the world. Most people don’t look at their car parts and marvel at how beautiful they are, but the job of a commercial photographer is to make everything they shoot as beautiful as possible. Bob O’Neill of Stern Advertising contacted me to shoot the website of Transmaxx LLC. We’ve done various projects together in the past and have a great working relationship! He’s a true “artist” and his vision always seems to dovetail with mine…he’s a pleasure to work with! We shot all of the location/people shots on day one, and on day two, we shot the still life/parts shots in my studio. For the client, there is no boring, mundane product…this is what they do, this is how they earn a living, and that’s what I always keep in mind whenever I take on a job. O.K., when it comes to cars, I know how to start it up, drive it, turn the wheel, put gas in it and park it when I’m done…that’s why every one of the captions will read “Car Parts”. So now onto what I do know…shooting pictures!
Thanks for looking! If you want to see the location shots, google Transmaxx LLC!